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Candle Wax Truths Revealed ™

Choosing Your Sponsor in a Business with Candles Part 1


Who you choose as your sponsor could be the difference in success and failure of your new business

Introduction

Once you have decided on a company for your home business with candles and you have done your research to ensure you are building a firm foundation, it's time to consider your potential sponsor.  Regardless of which avenue you have chosen, either candle making or becoming a candle distributor, this article will help you understand the importance of sponsor shopping.

How to Choose a Sponsor

First and foremost, you want to make a criteria list for your sponsor.  You should have already decided on the company and product line and should have a working knowledge of what area's you will be able to work within the guidelines of that company.  Look for a sponsor that has the ability and tools in place to help you achieve your goals in those areas.

This person doen't have to be the top money earner in your chosen company.  If you think about it, the top money earner probably doesn't have the time to devote to you when you are just getting started.  Remember that generally speaking, the top distributors in a company are there not because they possess a great skill set or have expertise on the Internet; they are there because of timing.  Since we can't turn back the hands of time to make sure that we get in at the "Right" time, then we need to make our choices more carefully.

Working Hours and Support

You absolutely need to find out what hours your potential sponsor is available to help you with your business.  If your potential sponsor has working hours of 9 to 5 and you work a day job and need support outside of their working hours, how well is that going to work for you?

A good key to determining if your potential sponsor truly is supporting their team is whether they actually pick up the phone when you call.  That's not to say if you get their voice mail they don't support their team, but if you have made several attempts to contact your potential sponsor and you always end up in voice mail, it may be time to interview someone else.

Will you be supported with emails?  Phone conversations?  This is important because while email is great, and most messages can be conveyed via email, it isn't always the best choice when you need support.

Product Knowledge and Bad Tactics

Does your potential sponsor have a firm knowledge of their products?   They should!  Remember this is where you will be getting a large amount of your information from so this person needs to exude a certain level of expertise.  If you aren't feeling that, run for the hills!

Are you being told about how bad other companies are and how harmful their product line is by your potential sponsor?  This is a common scare tactic used in the industry.  Keep in mind that if you have a good product it will stand on its own against competitors based on its qualities and what if offers to the end user.  You should not have to find bad things to say about other companies or products in order to promote your own.

Tools that are in Place or in Development

Your potential sponsor should also have tools in place or in development to help you get started with your business.  You will want to ask about the quality of these tools.  I'm sure you've heard the old saying, "You get what you pay for".  A sponsor with nothing but free tools hasn't invested much in their business.  There should be a balance between the tools you will need to pay for and the ones your sponsor provides you with as part of the "Team".  The tools are part of the business foundation.

A Free Web Page won't help your business much if that free page is
covered with advertisements from another company.  Why would
you take a chance on your visitors landing on your website only to be
led away by an ad?  Doesn't make good sense.

On the other hand, a Free Web Page that doesn't display ads would
be an excellent tool for you to use when starting your business.

Forum Support is a good thing, but you want to look at the quality of the forum provided.  Most Team Leaders are a part of some type of business forum.  You willl want to take a look at the forum and decide for yourself if this is a tool that will work for you.  Ask what type of forum the potential sponsor provides.  A well organized forum can be a tool of empowerment that allows you the new distributor to explore the different areas on your schedule instead of on someone else's, and isn't that  one of the reasons you are looking at this self employment option?  So you can be in charge of your schedule?

Tomorrow I will send you the link for part two of Choosing a Sponsor.

Cherrie Fishlowitz
Business Mentor
Team Leader
Independent Distributor
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Copyright © 2006 - 2007 GVCandles/Owner - Cherrie Fishlowitz - All rights reserved
             The Candle Report ™  Learn Before You Burn ™
(Reprinted with permission - Copyright © 2007  The Candle Craft Boutique ™ )
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© 2007 Cherie Frank - All rights reserved)
You may not reproduce or distribute this article without the express permission of the author.